Business report Research Paper Example | Topics and Well Written Essays - 1500 words - 2

Business report - Research Paper ExampleIn 1939, the founder of the company veritable a soft serve scratch skim off machine, becoming the first. By 1947, the corporation was already franchising retail crosspatch cream stores in the US. In the utmost of 1949 all through to 2010, the company made various developments which have enabled its survival in the market. It developed a franchisee training seminar to educate its franchises, developed various ice cream products such as the flying saucer, Lo-Yo frozen yogurt, a line of all-Kosher products, Thinny-Thin frozen dietary desserts, among others developed later in the years. The company also created the humor of using ice cream vending vehicles, and introduced an ice cream supermarket. The corporation, after the death of the founder, relocated to Farmington Connecticut, where it developed branded freezers which were used to sell its ice cream products in various supermarkets. Various developments of products, sales strategies, and management accompany the progress of the company with the latest development at 2010. It introduced a new product Thick, rich people & Dreamy Low Fat Ice Cream. The company has its headquarters in Atlanta, but has various franchises in 25 States and seven countries (The Carvel Corporation).Carvel products are categorized into three groups take home treats, cakes, and Carvel Special Ties. The company offers take home novelty treats, freshly made hand tipped ice cream, premium ice cream cakes, and soft serve ice cream. These are meant personal desires, anniversaries, birthdays, and special holidays. The companys ice cream cakes are said to be stark(a) for any occasion (The Carvel Corporation).Customer satisfaction is another factor. There are different features that customers look for in a product. In the case of ice cream, consumers forget consider the flavors, melting quality, appearance, body and texture, color, and influence quality. Provision of what the different customers pr efer determines the demand of