Marketing 4p assigment Essay

INTRODUCTION 1. 0 BACKGROUND OF THE ORGANIZATIONS plunk for by more than 20 years of experience in Japan, Sushi Zanmai possesses commodious expertise for raw materials selection. Base on the nature of Business is separate as Food & Beverage industry. The purpose of their business sector is practises the scoop up victuals and attend tos to each customers. Genuine ingredients coupled with original recipes and original taste, they fork out more than 100 assortments of sushi and 100 varieties of cooked fodder that atomic number 18 authentically Japanese.They straight contain 10 out allows in Malaysia which is at Sunway Pramid, One Utama, Garden Mall, low-t adeptd Yat Plaza, Paradigm Mall, Fahrenheit 88 and 1 Month Kiara. They lease their own wedsite for customers more easily to find out the most nearby placement and know what is new on that month. The main give harvest-festival is sushi other that they too film sell noodles, sieve set, desserts, and beverages. Th at sushi of colour plate starts from RM1. 80. 2. 0 THE PRODUCT OF SUSHI ZANMAI Sushi Zanmai is originated from Japan. They argon offering the conspiracy of tangible goods and services in their business.They provide handed-down Japanese foods and services on their business. They business atomic number 18 on direct sell foods to customers. They have serves appetiser which the Japanese meal begins with a visual feast of chilled and warm appetisers, standardised pinkish-orange roe Japanese omelette Potato Mayonnaise Sushi Zanmai created own specialties featuring the freshest, handpicked ingredients provide a fresh, contemporary spin on much-loved favourites, exquisitely tailored to suit local anesthetic taste pickences such(prenominal) as, Sanshoku Hana Salmon Caterpillar wreathe Wasabillar RollThe traditional entree consists of expertly-sliced raw fish, shellfish or mollusks, complemented perfectly by the confederacy of wasabi and soy sauce, and often accompanied by pickled ginger, example Salmon sashimi Toro sashimi Maguro sashimi According to survey, most of the female prefer sushi salad that the causa Sushi Zanmai harvestings include non-homogeneous examples of Salad to let customers choose too. As you rotter see the terzetto habitual salad dishes argon Sashimi Salad Salmon Salad Kaiso to Tofu Salad Rolled sushi in Japanese address is pronounces maki.It usually comprises of seafood which may or may not be raw, vinegargond rice and paper-thin seaweed. For example, Salmon Maki Soft Shell Crab Maki Natto Maki Follow that, they do have Temaki. The te in Temaki means hand is Japanese language. The Temaki sushi is two- fold. It not sole(prenominal) refers to a hand roll that is make entirely with the hand, without the traditional bamboo mat. The cone manage Temaki sushi is ofeten prep bed as an appetizer. Soft Shell crab Temaki Ikura Temaki Unagi Temaki Other than that, noodles are also usually customers will order it.They have provide three typ es of noodles one is soba which is do from wheat flour, Udon made from wheat flour, Ramen made from Chinese wheat flour and served with a wide range of soup stocks such as soy-sauce base and salt base. Sansai Udon Niku Ramen Kakaiage soba wear thinburi a dishes consist of a inscrutable bowl of rice topped off with chicken, beef or seafood cooked in a variety of styles and sauces. They have, Curry rice Unadon Ebidon In beverages, they served many types of drinks like Green Tea, Calpis Smoothies, fine Japanese Sake, Soft Drinks, Japanese Plum fuddle and others.Green Tea (unlimited refill) Ichigo Smoothies Choya extreme point A dessert to end the meals. It have multiple choice as well as, Macha & Macha Parfait Itachoco Monaka Stawberry Parfait For the level of the product and services, Sushi Zanmai is selling the product which is categories in actual product. They have their own brand name, design, encase that deliver the core benefit to customers. They are selling high fibre lev el product that most of the ingredients are import from Japan such as Salmon, tuna, sea bream, Eel and etc.Besides, Sushi Zanmai are selling the shop product goods which is one of the substantial consumer goods in market. There have few reason because of Sushi Zanmais product is belong to shopping product. Sushi Zanmai of products is consumers purchase and consume on a less frequent schedule compared to convenience products. Normally, they opened their business inside the shopping mall and which is high class and crowded shopping mall. They will do more selective when choosing distribution outlets to sell their products.However, customers are willing to spend more time locating their products since they are relatively more expensive than convenience products and because these may process additional psychological benefits for the purchaser, such as raising customers status level within their brotherly group. 3. 0 THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI Sushi Zanmai has succ essfully follows the damage skimming strategy when setting the footing of its products. The price skimming strategy allows Sushi Zanmai to charge a price that is above the competition, but also elicit frequent sales to lower the price below them.Different groups of customers are willing to pay antithetic prices for the same product. Sushi Zanmai can sell The Extreme to the customers who will pay the higher price to be the first to misdirect and also to the bargain hunters. Finally, this strategy will emphasize the product and service quality. Sushi Zanmai sets a high initial price for its products to send a sign on to customers that its products are quality and the service is excellent. Next, Sushi Zanmai also utilize price seam and price galvanic pile as the pricing strategies. reaping Line set They have selling same product of food but different categories.E actually guest has different taste and love different type of cruise that the reason Sushi Zanmai has to classif y as well. Certainly, different materiel of food sure is different price charging. For example Sushi cognomen Ingredients Price Inari Sakura shiitake mushroom & fish floss RM3. 80 Kaki Fry Roll ally oyster sushi roll topped with mayonnaise RM9. 80 Dragon Roll Fried prawn sushi roll topped with avocado RM12. 80 Rice Name Ingredients Price Ebidon Deep fried prawn with egg on rice RM8. 80 Chiken Katsu Curry Chicken cutlet and rice with trim sauce RM10. 80 Unadon Roasted eel on rice RM15. 80 Noodles Name Ingredients Price TsukimiUdon or ramen noddles with egg RM6. 80 Sansai Udon or soba noodle with vegetables RM8. 80 Curry Udon or ramen noodle with chicken curry RM10. 80 Product Bundle price Sushi Zanmai has offering set promotion to attract more guests to purchase their products. Set promotion is type of bundle strategy. It can let guests feel the price is lower or cheaper but honorable have in certain and limited lime for it, like Chicken Keraage Don and ice lemon tea for only RM 7. 90 As bus will be considered in a few points when setting the bundle pricing strategy Customer demands, sort out which is the product of the guests prefer or like it.Customers unceasingly pursue cheaper price, Target profit drop sure will action the target. 4. 0 PLACE OF SUSHI ZANMAI Location is very important to those in Food and Beverage industry, as the product they sell is shopping product, the customers should not be able to take far complications to reach their shop. Normally, Sushi Zanmai chooses to open their new outlet inside the shopping mall that those large number visit regularly. Below as those outlets of Sushi Zanmai in Malaysia SUSHI ZANMAI, SUNWAY PIRAMID SUSHI ZANMAI, LOW YAT PLAZA SUSHI ZANMAI, 1 UTAMASUSHI ZANMAI, THE GARDENS shopping center SUSHI ZANMAI, FAHRENHEIT 88 SUSHI ZANMAI, 1 M ONTKIARA SUSHI ZANMAI, PARADIGM MALL One of the outlets of Sushi Zanmai in K. L Distribution Sushi Zanmais distribution direct is a direct channel as they are selling th eir product directly to the customers. Their distribution channel is considered as a direct channel, and it is the best suitable method to do for selling sushi, udon and beverage to the customers. As Sushi Zanmai are being in food and beverage industry, the best way to serve their customers is by serving them nicely and directly.The shopkeepers who are preparing meal in apparent motion of the customers 5. 0 PROMOTION OF SUSHI ZANMAI Sushi Zanmai are using promotion methods which are advertise and Sales Promotion. For publicize promotion purpose, they have created a web paginate over the internet that those people could get the information which about them with visit their web page. Other than that, for the reasons of nowadays most of the people are having an draw on facebook, so that they have created a facebook web page to be distributed among the facebook page.The facebook users or customers might do a feedback or recommendations that about them through their facebook page. Web page of Sushi Zanmai Sales promotional sets will be made to promote their products to let the customers try and enjoy their product and to create slopped customer relationships by promoting personally and friendly service. Their popular promotional methods are Have 50 % discounts for only these 4 types of items. The duration of this promotion is just for one week. Sushi Zanmai have did the promotion that shown as above.The customers will get a Chicken Karaage Don for only RM 6. 80 after finish the locomote that set by them. Free RM 20 Sushi Zanmai voucher for those customers whom spend RM100 or above in any of their outlets. The duration for this voucher is just for one month. 6. 0 Improvements in 4pstrategies of Sushi Zanmai Product Sushi Zanmai should activate the strategy of product schooling and coif up with new products from time to time as it is important to maintain the preference of the customers with the new developed products.For example, the organization can come up with new type of rice and new sushi flavour or developing new menu items in single orders such as Udon and etc. Place Shopping mall actually is a not bad idea for open a restaurant but also need to careful about the visibility. A restaurant that is located on a crowded place has high visibility. Conversely, a restaurant nuzzle on a not crowded place will always battle a disadvantage simply based on its location. Pricing Sushi Zanmai should be try not setting too higher price to attract more other guests purchase your product and also can earn more profit.Promotion Sushi Zanmai can also be modify by creating more value sets that prompts the customers to try out the new products made for specific period as a special promotion during occurrence season such as Valentine Day and Merry Christmas or vacation season value sets for example Advertising on TV Sushi Zanmai shoud has advertising on TV. Television is the most powerful advertising medium available. The largest corporations some the world use it to build their brands, bring customers, add credibility, and grow their businesses. spoken communication Services Add delivery services.It can help a union gaining popularity and becoming more available. 7. 0 Conclusion In conclusion, i would like conclude by listing the 4pstrategies that regarding of is price, place, promotion and product. They are offering the combination of tangible goods and services in their business. In setting pricing the Sushi Zanmai is using price skimming for their products. For the place and distribution, The Sushi Zanmai is use direct as their channel. Moreover, the Therefore, Sushi Zanmai should mitigate its product quality and take considered action in order to remedy the sales as expected.