'Cultural imperialism\r'

'This construct of ethnical Imperialism is the production line that a large-scale bulk of media products flow from the West, especi everyy the unify States, and so powerfully shape the cultures of separate nations that they amount to a ethnical public figure of domination” (Croteau, Hoynes, and Milan hole 8298).In this essay I will explain whether or non this concept permits a utilizable model to understand global media, what the strengths and weaknesses are, and will provide example from ll aspects of this concept Cultural Imperialism is the clogstage of a countries power and bend on many anformer(a)(prenominal) nations through, in this case, media toil. Hesperian corporations embed set and images of Western caller in the media products sold. The United States has, for many years, been the just about dominant nation when it comes to media and the production of media.American films and medicine dominates the worlds media and could be found in around every co untry. â€Å"There Is no denying the overtake presence that U. S. culture has in opposite countries. American television, films, and euphony are prevalent In most societies across the globe. â€Å"(Croteau, Hoynes, and Milan Location 8298). For an example, you dont see many artists from Spain coming to the get together States on tour and performing at Madison Square Garden.However, you do hold in many artists from America (most of the main artists), wish Pitbull and Miley Cyrus, going on tour in almost every continent. â€Å"For example, global music stars such as Michael Jackson and doll Gaga were able to sell albums irrespective of linguistic differences. ” (Croteau, Hoynes, and Milan Location 8298). There is a big terra firma why this cultural imperialism lies in the hands of the United States. That is because of the straight cyphers that the U. S projects ask.This concept provides a useful framework to understand global media. Since the U. S. has all of th is money from the constant consumption of their product, they have the money to afford technical Innovation. â€Å" all(prenominal) these things are very expensive to put out” more expensive than most non-U. S. production studios can afford. ” (Croteau, Hoynes, and Milan Location 8433). One reason why some U. S. media products have been so successful is that U. S. projects tend to have red-blooded budgets, resulting in very creative and piquant production values.Therefore, since some nations simply do not have the resources to develop the understructure necessary to vex high-quality media products, like the ones produced in the U. S. , it is basically cheaper to buy U. S. made products to produce their own, which yet again leaves the U. S as the dominant media producer. However, there are a few weaknesses with the limitations of cultural imperialism. These limitations are: 1) It does not distinguish different types of media. U. S. products dominate sectors, such as the movie Industry, while separate media continue to be mostly local anesthetic, such as print. ) It assumes a passive audience, which direction that we do not know If the former(a) countries are Interpreting U. S. media products differently or as Intended by the media. 3) underestimates the routine played by local media producers. topically produced media content, flnely attuned to local culture, tends to De enormously popular. Local producers nave In some cases successTully competed ith the global media companies by providing local alternatives that distinguish themselves from international media fare. The biggest example of a vibrant film industriousness international of the West is not new at all. â€Å"Bollywood,” the section of the Indian film industry specializing in Hindi-language films, is based in Mumbai and dates back to the silent film era of the untimely 20th century. ” (Croteau, Hoynes, and Milan Location 8419). In conclusion, cultural imperialism is the extension of a countries power and influence on many other nations through, in this case, media production, which is ominated by the U. S.Since they have the substantial budget to effective create new technological inventions and continuously creating the highest profitable films and music, no other country is able to compete. â€Å"The basic argument of the cultural imperialism thesis was that Western media products introduced into other countries, especially â€Å"developing” countries, contributed to a capitulation in local traditional values and promoted, instead, values associated with capitalism. ” (Croteau, Hoynes, and Milan Location 6322)\r\n'