'Annie’s Homegrown Video case questions and answers Essay\r'

'1) Annie knew what she cute and had the spontaneousness and determination to see it through. a) Annie’s person characteristics of creation health conscious, willing to take chances and focusing on no only her wants and call for, but also the wants and needs of differents has helped shape the success of her business. 2) The lodge evolved into a multimillion dollar bill leader in the natural organic provender industry by identifying the markets and then focused on the top ten markets. In those markets Annie’s company focused on the products attributes, being realistic and willing to take chances while maintaining a high truth to its existing customers. In 1998 capital infusion from Consorzio and gaga Foods help fuel growth in Annie’s business.\r\nConsumer satisfaction and brand awareness helped get the attention of another investor Solara Capital LLC in 2002. These investors where looking to embark into the organic food market and by spend in Annieâ⠂¬â„¢s company they helped the growth of Annie’s business as well. So with the help from stanch customers and investors Annie’s business was able to grow. a) I rally that the only growth strategies would be focusing on what the consumer wants and finding ways to provide that. The only other thing that I can see would be trying to get more product fix in stores that they are currently not in. 3) The weathervane site has many unique feature give care:\r\na) Spreading the goodness †finding out what’s new at Annie’s. b) Taste Our Products †give a list of products with descriptions and pictures. c) Recipes and fun tab †recipes and a kids community and a way to get free cloth d) The website its self is very unique and lively, a agreeable site to visit. 4) The web site promote Annie’s mission by having it right on the al-Qaeda screen of the web site. It also promotes her mission be everything that is on each page of the web site, f rom products to articles to recipes.\r\n'